City transport planners are moving away from a model that simply widens roads whenever congestion increases. In Riverton, a mid-sized coastal city, officials combined bus priority lanes, protected cycle corridors, and a single payment card for public transport. After twelve months, peak-hour bus speeds rose by 18 percent and short car journeys fell noticeably in the central district. Shop owners initially feared fewer parking spaces would reduce sales, but weekend foot traffic increased when pavements were widened and delivery windows were scheduled before 10 a.m. The case suggests that transport reform works best when infrastructure changes are paired with clear communication and practical support for businesses.